Vacation Rental Marketing

For a decade I marketed a vacation estate in Mexico. In addition to maintaining listing copy and images on rental websites I built a custom site to capture both the unique character of the property and web traffic through Search Engine Optimization. 

The job ended when my client sold the property. I’ve written property descriptions and taken photos for other vacation rentals since then, but I’ll always treasure my visits to Casa Kestos. Here are some samples of marketing copy I wrote to describe it.

Your First Visit

North of Puerto Vallarta’s bustle, shopping, and amenities, in rural Nayarit, Sayulita village is embraced by a small bay. From town you can see a ten acre estate bounded by radiant beach, dramatic rocks, and lush tropical forest.

As you approach along the private drive, glimpses of azure water, sparkling white sand, and the life-giving sun of paradise flash between the trees. The cobbled courtyard is where you first greet the lovely houses of the estate, perched above the sea, keeping watch as the sun floats over the Pacific ocean.

You step onto the patio and see water lapping the beach, calling you to set your cares aside and sink your feet in the sand. Welcome to Casa Kestos.

An Ancient Name

The name “Casa Kestos” marries the language of modern Mexico with the timeless past of an enchanted region. Before the Spanish arrived, the native people called the seasonal river marking the southern bounds of the estate “Kestos.” Today the Huichol, who come to sell their famous yarn paintings in Sayulita‘s village plaza, keep the language and lifestyle of their ancestors alive in their nearby mountain villages.

The Setting

Like the gem in a bracelet along the northern arm of Sayulita Bay, the Casa Kestos estate provides a perfect mix of privacy and accessibility to Sayulita. After a hard day relaxing, the most difficult decision you may face is whether to sample one of Sayulita’s many restaurants or buy fresh fish for the casa’s grill, filleted by the same hands that caught them in the deep waters beyond the punta.

An easy 20 minute walk along the shore will bring you to the center of town and its famous central beach, where locals and visitors daily mix in a tableau of sunshine, relaxation, and a pace of life far removed from the hustle of nearby Puerto Vallarta. But if your need to get to town is because you’ve discovered there are no more limes for margaritas, the highway will get you there in five minutes.

Three separate dwellings sit on an outcropping of rocks that emerges from the beach like the mirage of a ship. In front, paths lead to the sand and surf. Behind, a verdant green space of wild coconuts, bannanas, and lush tropical vegetation buffers the houses from the highway. Parrots and other colorful birds flit through the trees, pelicans and frigate birds swoop over the sea. A harmless iguana or two may arrive to nibble on the petunias, while geckos defy gravity and run up vertical walls as they play hide and seek with you.

The Main Casa

A landmark of beach-living style, the main casa was first built in the late 1960′s. Additions and updates have not sullied the original architect’s intent to blur the boundary between indoor and outdoor living. The large dining and living room still extends seamlessly to the expansive patio and its saltwater pool. A spacious, fully-equipped kitchen features everything from a commercial gas stove to a traditional wooden tortilla press. Drinking water is supplied. On the patio, a wood or charcoal-fired grill beckons to the visiting cook.

The Bungalow and Casita Studio

As the newest addition to the estate, the bungalow is a self-contained house with its own kitchen and bath and superb attention to detail. Seductive with a king-size bed, yet practical with a queen pullout sofa, the bungalow is the perfect setting to create lasting memories for everyone from honeymooners to families with small children. Part of the original estate, the casita studio stands over the courtyard, with a kitchenette, bath, and queen-sized bed.