SEO Landing Page

This introduction to the concept of a Smart Home was written for a corporate client’s website. The goal was to explain fundamental concepts to a general audience while providing SEO benefits by emphasizing keywords related to the idea of a Smart Home. I also wrote more technical pieces for this client that were targeted at […]

Business Plan

At Minute 93 we had a good idea — provide retailers and manufacturers with outsourced product photography and editorial services using a mobile app to streamline and simplify order management — and we saw how it could scale to an even better idea. I wrote and illustrated the business plan to attract investors looking for […]

Opportunity Evaluation

I approach opportunity evaluations as a short-duration research project to determine whether a larger commitment, from a project proposal all they way up to creating a full business plan, is warranted. I’m sharing this one that I did for myself, exploring the market feasibility, branding, and positioning of a craft distillery concept. In addition to […]

User Experience

At startups it’s often necessary to wear many hats. At Minute 93 I was a co-founder and investor, and also Head of Experience. I drew on different parts of my background, including my time as Manager of Information Architecture at REI. The goal of wireframe drawing like this is to work through envisioned interactions before […]

TV Segment

While Director of a public television station’s Digital Media department, I was also part of a team of Executive Producers that created a new arts and entertainment program. Seattle was poised at the start of a building boom that has since transformed the face of the city, and I saw an opportunity to capture the […]

Vacation Rental Marketing

For a decade I marketed a vacation estate in Mexico. In addition to maintaining listing copy and images on rental websites I built a custom site to capture both the unique character of the property and web traffic through Search Engine Optimization.  The job ended when my client sold the property. I’ve written property descriptions […]

Video Profile

NourishMe!’s business providing nutritionally sound cooking camps for kids was beginning to take off. The owner was looking for an effient way for to explain the concept and her background to potential customers. I shot and edited the video profile which also provided a behind the scenes look at what kids — and their parents […]